Rachael Ennis' Portfolio
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Rachael Ennis' Portfolio
  • Home
  • About
  • Resume
  • Portfolio Page
  • Socials
  • Contact

Academic Work

Love Louder Music Festival

  • Overview: Developed a comprehensive music festival detailing innovative solutions for diversity in the music industry, aimed at creating and implementing strategies for DEI in a music festival.
  • Role: Managed the project's budget, ensuring optimal allocation of resources to maximize efficiency and effectiveness. Also researched past successful events similar to ours to show that there is an audience and a purpose.
  • Outcome: Produced a well-received document that served as a valuable resource, facilitating informed decision-making and strategic planning.

Fracture Lab Exhibit Launch

  • Overview: Developed the operational plan for Fracture Lab, an interactive art exhibit where AI-generated artwork responded to real-time weather, news, and visitor behavior at Franklin Square Station.
  • Role: Planned event logistics, budgeting, staffing, risk management, sustainability initiatives, and secured partnerships with VisitPhilly, PATCO, local artists, and AI developers.
  • Outcome: Produced a detailed plan supporting an immersive, accessible event targeting 1,000–1,500 attendees, over 10,000 social media impressions, and major media coverage.

Event Revenue Plan

  • Overview: This document outlines a comprehensive revenue plan for a non-profit , covering multiple revenue streams such as ticket sales, sponsorships, merchandise, and concessions.
  • Role: Created detailed projections, pricing strategies, and sponsorship tier development to ensure financial success. My plan also evaluates cost management and marketing approaches to maximize profitability.
  • Outcome: A strategic revenue model that optimizes event profitability while delivering a high-quality experience for attendees.


City Winery Philadelphia & EF Tour Partnership Proposal

  • Overview: Crafted a detailed proposal for a partnership between City Winery Philadelphia and EF Tour Company, emphasizing brand synergy and mutual benefits.​
  • Role: Conceptualized the partnership idea and identified key compatibilities between the two companies, highlighting cultural alignment, philanthropic initiatives, and unique experiences offered by the collaboration.​
  • Outcome: Delivered a compelling proposal that outlined potential for increased engagement and revenue, fostering a strategic alliance between the two organizations.


Philadelphia Zoo Group Proposal

  • Overview: Developed a strategic marketing plan for the Philadelphia Zoo, focusing on group experiences, revenue growth, and visitor engagement through tailored offerings.
  • Role: Led the development of marketing strategies using the 5 Ps framework (product, price, place, promotion, and people) to enhance group visit appearances. I researched and created promotional campaigns, pricing models, and experience-based initiatives to attract target audiences.
  • Outcome: Delivered a comprehensive marketing strategy that increased the Zoo’s potential for group bookings, improved brand positioning, and optimized revenue opportunities.


Jersey Mike’s Subs Business Presentation

  • Overview: Conducted an in-depth analysis of Jersey Mike’s Subs in West Windsor, NJ, focusing on business operations, market positioning, and competitive landscape.​
  • Role: Developed detailed business plans and marketing strategies to address brand differentiation, marketing approaches, and employee management, enhancing the company's competitive edge.​
  • Outcome: Presented strategic recommendations that contributed to improved business performance and market presence.


Build a Buisness Case 

  • Overview: Conducted an analysis using business strategies to predict which celebrity is likely to still be successful in 30 years. The study considered factors such as brand longevity, market trends, audience engagement, and industry evolution.

  1. Role: Applied strategic forecasting methods, industry analysis, and consumer behavior insights to estimate long-term celebrity influence. Evaluated brand sustainability, adaptability, and financial potential to support the prediction.

  • Outcome: Developed a data-driven prediction model that identifies key factors contributing to lasting celebrity status, providing a well-supported projection for Taylor Swift.


Love Louder Music Festival Plan (pdf)Download
Non Profit Event Revenue Plan (pdf)Download
City Winery Sales Pitch Presentation (pdf)Download
Philadelphia Zoo Marketing Analysis (pdf)Download
Jersey Mikes Marketing Plan (pptx)Download
Build a Business Case- Taylor Swift (pdf)Download
Fracture Lab Exhibit Launch (pdf)Download

Creative Work

PSA Audio


This project is a 15-second audio public service announcement (PSA) emphasizing the importance of wearing a seatbelt. The PSA uses a combination of narration and sound effects, such as an engine revving, seatbelt warning pings, honking horns, screeching tires, and a seatbelt clicking.

Soundscape


This project is a soundscape that immerses listeners in the scene using a combination of recorded and sourced audio. This project demonstrates how layered sound elements can bring a setting to life and evoke a feeling of having a picnic in Philadelphia.









Video

Seatbelt PSA


Produced a PSA combining voiceover narration, stock footage, music, and text to promote seatbelt safety. Edited the video in Adobe Premiere Pro, focusing on sequencing clips and syncing audio for a cohesive final product.

 

Dynamite Donut 


Edited a short documentary-style video from an extended interview with Madame Donut of Dynamite. Crafted a tight narrative by carefully trimming the original footage and enhancing the story with B-roll and music.
 

 

My goal was to improve text readability and logo placement while maintaining a visually appealing composition. I selected a thicker font for better visibility and adjusted the text arrangement for a natural reading flow. I repositioned the logo to complement the color scheme, making the bee appear to fly toward the honey. Additionally, I used the Brightness/Contrast adjustment layer to enhance the


















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My goal was to change the feel of the image. I chose a photo of Belgium I took and made it more colorful and vibrant to reflect the city’s atmosphere on a non-rainy day. Adjustments included increasing brightness to 100, decreasing contrast to -50, and enhancing vibrance and saturation. I also modified the color balance to better match the actual building colors. A future goal is learning to isol









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I integrated a floating woman into a background image, initially facing a challenge with rotation du

I integrated a floating woman into a background image, initially facing a challenge with rotation due to an incomplete selection, which caused part of the photo to disappear. After finalizing the selection, I positioned her with her feet in front of the sun for a more natural blend. This technique is useful for future projects, such as creating composite images for advertisements by combining sepa










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I created a visually structured scene in Photoshop using vector shapes like rectangles, circles, and polygons to form elements such as the sky, clouds, tree, and stop sign. To manage overlapping shapes, I used the Group and Lock Layer functions for better control. Experimenting with color fills, gradients, and stroke removals helped create a cohesive design, showing how simple shapes can form comp










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 This project combined a concert image within text using the Playbill font, reflecting an interest in live entertainment. Adjustments involved repositioning the image for a balanced look, overcoming a challenge where bright lights obscured part of a letter. The technique is commonly seen in branding, such as the Marvel logo, and could be applied to promotional materials for artists' tours.

 


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